Herbalife Products-From 1980 to Date
Not many people really know they are dealing with a multi-billion company when buying Herbalife products or even when they see them distributed across South Africa and around the world. In fact, Herbalife surprised many when it announced an extension of a sponsorship agreement with LA Galaxy, an American Major League Soccer club worth more than $44 million, which shattered the League’s history sponsorship in 2012. With Barcelona and Messi having been brand sponsors and currently a host of other celebrities such as Real Madrid’s Cristiano Ronaldo and Liverpool’s Maxi Rodriguez, Herbalife is not a small company trying to remain afloat; it’s a nutritional products company with a goal to provide the best organic products for consumption and skin care across the world while making everyone involved as an agent, mentor or distributor rich.
Currently, Herbalife has employed over 7,400 individuals in its company buildings while distributing its wellness and health products in more than 91 countries via a network of 3.2 million independent distributors. Some of these independent distributors take a profit home on the sale of products as well as extra commission from the compensation structure of the company. In 2012 alone, Herbalife reported over $4 billion in net sales.
Herbalife was launched by Mark Hughes in 1980, February. The first weight reduction programme of the company was sold from Mark Hughes’ car trunk. By 1982, Herbalife ventured into the International market for the first time and opened in Canada as sales hit the $2 million level and growing fast. In 1986, Herbalife started trading for the first time on NASDAQ. It is also the year when Jim Rohn brought a motivational aspect to the company as two fresh flavours were introduced for Formula 1 Protein Drink, namely Strawberry and Chocolate. By 1988, Herbalife expanded extensively across the world that events dubbed as the Herbalife Extravaganzas were held in Canada, Australia, United Kingdom and the United States in the same year.
The golden 90s
By the turn of the 90s, the golden age of Herbalife had started. In 1992, cutting edge Herbalife products were launched as the monthly sales of the company soared to $21 million from only $3.1 million. By 1994, Mark Hughes, the Herbalife founder launched the Herbalife Family Foundation, a charity that aims at helping children who are at risk globally to enjoy a better life tomorrow. In 1996, the company was able to reach $1 billion in turnover and celebrated by relocating its headquarters in California’s Century City. Around 1998, Herbalife introduced 19 fresh products at an Extravaganza held in Orlando, Florida.
In 2000, the Company celebrated two decades of existence and huge growth as its entire lot of independent distributors went beyond a million and were marketing more than a 100 outer and inner nutrition products in over 50 nations. By 2003, Herbalife went beyond $1.8 billion in terms of sales and spread its tentacles to over 58 nations as the Medical and Scientific Advisory Board and Mark Hughes Cellular and Molecular Nutrition Lab are launched with more products entering the market.
In 2004, the company went public as Shape Works is launched, a weight management programme. By 2013, November, Herbalife had started distributing its wellness and health products to about 91 countries with 3.2 million individuals working as its independent distributors around the world.